DIAGEO. Johnnie Walker®

Commercial Furniture

Anthropo: Consumers. Adults / Context: Branding. Retails. Airports. Stores / Location: Latin America

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JW Shop Experience for DIAGEO

Jhonnie Walker is one of the most famous whiskies and spirits around the world. The brand, represented by DIAGEO in several countries ask us for an «aggressive but elegant» concept of displays and commercial furnitures for liquor stores, supermarkets and airports duty free zone.

The JW Shop Experience was the result of this requirement. It must have brand and advertisement big surfaces, also technology, lighting and sounds system included. The brand stablished the importance of interaction between people and the products, the bottles and packaging. So we studied the consumer profile, his/her time, likes and budget, and propose different design solutions depending on the context (place) where the furniture or elements would be implemented.

Johnnie Walker has a clear vision about the scale of its products and the differences among the «Labels» from cheaper Red Label to the Blue Label, the higher and more expensive. This hierarchy is reflected on each display, giving priority to the product (one bottle in some cases) more than the storage capacity as a part of the challenge.

JW Interactive Point.

Also, to different markets and places, was designed the JW Black Label Interactive Point, a high tech station which includes a touchable flat wide screen with digital interactive content.

More JW Displays

There was developed a serie of solutions for the brand which include single displays, modular shelves, and visual merchandising supports for all the «Labels».

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